Media owners face a lot of challenges in day to day running of their business. Billboards street roads highways transit and alternative.
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3 innovations driving out of home in 2018.
Ooh advertising articles. It provides comprehensive ooh media management solution for an ooh advertising company. By paul inman. The industry has embraced innovation in all parts of the business to keep pace with where advertising and the consumer.
The argument for ooh advertising in the digital age. March 22 2018 out of home advertising up 12 to 77 billion in 2017 out of home ooh advertising revenue rose 12 percent in 2017 compared to the previous year accounting for 77 billion based on figures released by the outdoor advertising association of america oaaa. Ooh will be a core part of social and mobile strategies and we will see more campaigns with ooh as a centerpiececoca cola launched an integrated digital campaign in times square as an extension of its hugely successful share a coke campaign incorporating large digital billboards google search data mobile and a socially activated call to action.
It addresses specific needs of sales accounting and inventory management operations in indoor or outdoor advertising agencies. We explore the future of dooh and how you need to adapt. Its time to look ahead to 2018 and what is next on the horizon.
How to target millennials with billboard advertising. Ken sahlin january 15 2018 800 pm january 11 2018. Home about ooh out of home advertising out of home advertising todays out of home medium offers new technologies new formats and more creative thinking to help advertisers and their agencies take their message further.
Our simple software will help you manage your outdoor advertising business. Founded in 1891 the association represents more than 90 percent of the us ooh industry based on revenues. Outdoor advertising has been part of the facebook media mix for several years.
Some of what im saying may sound counterintuitive in the digital age but it is important to understand the behavior of millennials and the way they interact with the world around them. While brand awareness was the focus of the friends 2015 and a place for all 2016 campaigns facebooks latest out of home ooh shifted towards product awareness. Oaaa is dedicated to leading and uniting a responsible ooh industry committed to serving advertisers consumers and communities.
5 future trends in digital out of home and how to make the most of them. Oaaa is the national trade association for the out of home ooh advertising industry. While we know ooh is a highly effective medium it is also one that has been able to.
In 2017 it was for the seventh year in a row out of home ooh advertising has seen growth. Ooh advertising formats fall into six main categories. Digital out of home is transforming the face of outdoor advertising.
Out of home media advertising is focused on marketing to consumers when they are on the go in public places in transit waiting such as in a medical office andor in specific commercial locations such as in a retail venue.
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