We know how you feel and were here to help. A marketing dictionary can be a helpful resource for marketing professionals because there are numerous terms used in the industry.
Many terms have variations and new terms are added daily so its important to stay current.
Advertising terms glossary. Digital marketing is a field which is filled with abbreviations acronyms and jargons. This is an advertising service by google for businesses wanting to display ads on google and its advertising network. What follows are relatively jargon free.
1 what does this term mean. Glossary of marketing definitions access access to library materials and services on one dimension is represented in the location of physical facilities. This page will be frequently updated as new terms become common.
Terms ab testing a method in marketing research where variables in a control scenario are changed and the ensuing alternate strategies tested in order to improve. Each page attempts to answer. If you bookmark one page this week make it this advertising terms glossary and impress your managers and co workers with your understanding of a dsp vs.
Weve covered social media terms content marketing terms smarketing terms email marketing terms website optimization terms. Ad glossary struggling with advertising terms definitions and acronyms. 2 ntc publishing group.
Definitions from other sources are referenced. Heck even marketing acronyms. Welcome to marketing terms one of the oldest digital marketing references.
In the context of banner ad placement above the fold generally refers to a banner placement on a web page that can be viewed without scrolling either horizontally or verticallymost online ad networks define suitable above the fold placement as within 500 or 600 pixels of the top of the page. If youve explored digital advertising youre probably aware that getting started with it can be fairly overwhelming. 2 why does it matter to marketers.
To begin with its full of specialized terms that may be new to you which is why we created this digital advertising glossary. The adwords program enables businesses to set a budget for advertising and only pay when people click the ads. Here on the hubspot blog weve written glossary themed posts that cover some of the core components of inbound marketing.
Lincolnwood il usa 1995. This page contains a comprehensive glossary of digital marketing terms and its respective definitions used in the digital marketing and digital advertising industry today. To help cut through the jargon we have introduced a simple glossary of advertising terms.