Without a clear impactful and differentiated concept there is substantially less chance a campaign will pierce through the noise and generate the desired attention from the target audience. Most but not all.
Its what most ambitious agencies and clients strive for when developing their communications platforms.
What is a creative concept or big idea in advertising. Successful creative concepts are peculiar and memorable and make. Developing a creative concept also allows pr professionals to see how the campaign will work or not across different media channels test out whether the creative concept will be appealing to the audience or not and able to reach. As a creative thinkers we tend to compensate for the big idea with many little ones but the big one is whats ultimately going to make an impact on the world.
The 3 fundamentals of successful digital creative looking. The most effective way in the great majority of cases requires finding a winning creative idea. Whats the big idea.
The creation of a big idea is a fundamental part in the development of a digital marketing campaign. Your 6 tips are in line with although presented differently what i. A creative concept is an overarching big idea that captures audience interest influences their emotional response and inspires them to take action.
A creative concept is the top big idea for a brand. Creative ideas in advertising this entry was posted on july 6 2012 in branding brian monger creativity. Big idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas an attempt to communicate a brand product or concept to the general public by creating a strong message that pushes brand boundaries and resonates with the consumers.
It is a unifying theme that can be used across all campaign messages calls to. Marketing land is a daily must read site for cmos digital marketing executives and advertising campaign managers. Big idea in marketing and advertising is a term used to symbolize the foundation for a major undertaking in these areas an attempt to communicate a brand product or concept to the general.
Both share the responsibility but each side often plays the blame game. It is a set of values and a clear tone that can be used in all campaigns communication channels and audiences.