In 1982 the hollywood chamber of commerce honored iron eyes. The psa won two clio awards and the campaign was named one of the top 100 advertising campaigns of the 20th century by ad age magazine.
Published on march 29 1999.
Top 100 advertising campaigns of the 20th century. In the 20th century advertising grew rapidly with new technologies such as direct mail radio television the internet and mobile devices. Advertising age names the best campaigns from the past 100 years. In tandem with our advertising diploma we look at the some of the most successful advertising campaigns of the last century and the impact they had.
Ad age advertising century. The history of advertising can be traced to ancient civilizations. See more from the advertising century first of all our thanks to kurt kroner the man behind the.
We know most of these icons and you will also find a few refreshing ones from countries across. The top 100 campaigns by bob garfield. 19th century ads were filled with lengthy copy but in the 20th century innovations such as mail order catalogue direct mail and advertisements with stories.
Great ad campaigns can be revolutionary. Advertising age the canon of the 500 billion advertising industry has announced the top campaigns of the 21st centurysome might think it curious that they are making this announcement when we. Marketer campaign agency year 1 volkswagen think small doyle dane bernbach 1959 2 coca cola the pause that refreshes darcy co.
It became a major force in capitalist economies in the mid 19th century based primarily on newspapers and magazines. Over the course of the 20th century the world changed dramatically. 20th century has seen so many innovations in marketing and advertising.
Here we celebrate the top 10 advertising campaigns of the 20th century and. Ad age advertising century. They can change the way people live their daily livesfor better or for worse.
In honor of all amazing advertising campaigns of 20th century we have compiled a list of top 10 advertising icons in the past century.