Radio Advertising Terms Definition

Primary dayparts are morning or am drive midday afternoon or pm drive and evening. Wikipedia lexilogos oxford cambridge chambers harrap wordreference collins lexibase dictionaries merriam webster.

Radio Advertising Glossary Radio Advertising Facts

Between 700am 715am the number of people listening to station x for at least eight minutes was 90000.

Radio advertising terms definition. Average quarter hour rating aqh rating the average quarter hour persons estimate expressed as a percentage of. In advertising its an outlet used by advertisers to reach audiences such as direct mail or radio. The product of the terms and definitions work is detailed in these.

Although other media and new technologies now place more demands on consumers time 95 of people still listen to the radio every week. A comprehensive list of radio advertising terms and definitions. You can complete the definition of radio advertising given by the english definition dictionary with other english dictionaries.

Written by jamie turner. 63 digital advertising terms every marketer should know. Ever been driving along and found yourself humming along to a radio jingle.

Aaaa and the radio advertising bureau task force members maribeth papuga chair mediavest mary barnas carat usa. Terminology and definitions for the nielsen radio diary service average quarter hour persons aqh persons the average number of persons listening to a particular station for at least five minutes during a 15 minute period. Please follow the radio agencys blog sounding.

The radio stations broadcast programming day is normally split up starting at 6 am into a series of 4 hour sessions containing one or more shows. Daypart the time segments into which a day is divided by for the purpose of selling advertising time. In radio broadcasting the term is usually used to refer to the practice of pushing certain songs to a later or earlier listening time such as more adult oriented content to a later hour.

The radio industry has changed significantly over time and radio is big business today. The total number of different persons who listen to a radio station during a daypart for at least five consecutive minutes. Next time you hear these popular radio advertising terms youll have a better understanding of their meaningand if youre committed to becoming more successful contact the experts at the radio agency to see what our team can do for you.

Thats radio advertising at work. Andi lovett is the controller of the radio agency. The bit was later used by the usas radio advertising bureau to promote radio commercials.

Universal spot radio buying and selling terms and network radio terms addendum jointly presented by the aaaa and the radio advertising bureau. Search radio advertising and thousands of other words in english definition and synonym dictionary from reverso. In this lesson well discuss this form of advertising its types and a few examples.

Quarter hour audience the number of people listening for at least eight minutes in any particular quarter hour. Digital advertising includes channels such as display advertising social media advertising and mobile in app advertising. Posted on december 15 2016.

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