Here at union room we are always interested in what a few brands are up to one of those brands is nike. Nike has a long history of using its ads to make a social statement.
Here are 26 of the most memorable.
Nike advertising campaign history. From justo do it to god vs. We looked at the past three decades of the advertising agency wieden kennedys work to find the nike ads that shaped the brands history. There are few brands that really push the boundaries of advertising creating something truly unique and memorable to push the awareness of their products and company.
In the late 90s nike decided to sponsor teams and stars of an exotic sport for them who practically did not understand anything. Nikes new campaign celebrating the 30th anniversary of just do it which features former nfl player colin kaepernick has. The history of advertising from the past to the present the quick history of nike nike advertising and nike brands nike the number one manufacturer of footwear and apparel has become a household name on the same level.
Nike chose colin kaepernick the nfl free agent quarterback whose kneeling during the national anthem in protest of police shootings of unarmed black men ignited a national controversy as one of. The phrase first used in a nike advert in 1988 was pitched to the firm by advertising executive dan wieden who admitted that it was. Nikes just do it is arguably the best tagline of the 20th century.
The very first commercial in which just do it was used. A brief history of nike using advertising to address social issues its nothing new for the brand or wieden kennedy by patrick coffee september 4 2018 many of the brands ads over the past 30. Nikes long history of courting controversy through advertising nike ads are about making money but some have also bled over into social commentary like the new colin kaepernick spot.
Skip to content skip to main navigation skip to information links skip to site search skip to footer skip to accessibility information home page sign in register. We take a look to the 5 nike best advertising campaigns through its history.