Heres 15 examples of great integrated marketing campaigns that work by combining content digital and website marketing with traditional marketing methods like pr. Advertising is the heart of commerce so if you want to sell your product you need to make the consumer interested.
Behind one good strategy is a basket full of failed ones.
Examples of advertising campaigns. Integrated marketing campaign examples. The best advertising campaigns of all time and what made them successful 1. In this article you can see 15 examples of commercials and printed ads which know how to stay in.
So its no shock that they have a stellar digital strategy. Writen by bogdan comments off on 15 excellent examples of advertising campaigns. These examples simply speak to just how valuable social media marketing can be and what a big difference it can make in lead generation brand awareness and sales.
Smell like a man. Experiential marketing might sound a bit like event marketing which makes sense experiential campaigns do tend to be event centric. There you have 5 successful social media campaigns that made waves in the last few years.
Some of the best advertising campaigns around the world are. Tap project 1 added to the restaurant bill to help unicef and since then unicef has raised millions of dollars through this project budweiserwassup metro trains dumb ways to die and more. Brandchannel did you know that once upon a time nikes product catered almost exclusively to marathon runners.
Print television internet source. Then a fitness craze emerged and the folks in nikes marketing department knew they needed to take advantage of it to surpass their. This heads up our list not only because it was integrated with great videos and social media but solid copywriting for the complete package.
If you are planning to develop these videos a good start is to develop a brief of what can be the tone and style for your videos. An example would be the duck campaign launched by the american family life assurance company in 2000. Developing a good marketing campaign is not as easy as it seems.
The company used the kaplan thaler group to improve its name recognition. Best examples of successful marketing campaigns 1 zappos. But there are also times when they have nothing to do with a specific event as youll see from the examples we picked.
To ensure that you take the right measures to run an effective marketing campaign here are a few examples to consider. Zappos a leader in shoe e commerce sets the gold standard for online customer carein fact their ceo tony hsieh wrote the book on it. With the above advertising campaign examples its evident that companies are fast integrating videos in their marketing campaigns and various other touchpoints.
While the company had been in business since 1955 it had only a 12 brand recognition rate before the campaign launched. 15 excellent examples of advertising campaigns. Keep these takeaways in mind when planning your next campaign.
Examples on how to run a successful marketing campaign.