Restaurant marketing is both an art and a science that is shrouded in mystery for far too many restaurant ownersunfortunately many advertising sales people dont want you to know whats really working. Hello media guru i am having a hard time understanding ratings when in regards to bookends.
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News analysis and commentary on information technology trends including cloud computing devops data analytics it leadership cybersecurity and it infrastructure. I understand that when converting a 30 to a bookend you are getting two 15s within the same break for the price of a 30what i dont understand is how the ratings are applied to the bookend. Its the perfect balance of creativity and science to propel brand awareness engagement conversion and loyalty.
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