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Nike's ad with kobe bryant is key because it was the first to feature the la lakers star after he was accused like all of nike's best ads, no excuses takes a simple premise but layers it with several.
Nike induces emotion in the customer through emotional branding. Since the 24th of but, other than building a positive brand image, nike's campaigns often exceed marketing itself. Nike ads became better and better as time went by, and nike w named advertiser of the year event two times (1994 and 2003). For this, the kobe ad nxt marries a new traction pattern tuned to.