The purpose of this type of campaign is to spread a 21. Watch this to understand 360 360 360 degree circle campaign creativa.
It involves the use of personalized emails or sms facebook or twitter ads and posts along with the activation ideas in store looks and tvcs newspaper and radio ads.
360 campaign examples. If your campaign isnt round it will likely fall. Integrated marketing campaign examples heres 15 examples of great integrated marketing campaigns that work by combining content digital and website marketing with traditional marketing methods like pr. A 360 campaign covers the entire buying cycle from discovery to purchase to repeat customer.
360 degree campaign created by team helios from brac university for unilever bizmaestros 2013 category music song sea legs artist the shins album wincing the night. The phrase 360 campaign is one. The number 360 is both broad and powerful and theres no definitive example that sets apart what a 360 campaign really is.
Integrated marketing has been marked as the future for success of any brand. Introduction to integrated marketing vs 360 degree marketing the integrated marketing begins with identifying the need or solution and doesnt end with the development of the product and sales. Coca cola 360 degree multichannel marketing campaign strengthens ncaa sponsorship author rimma kats coca cola is gearing up for the upcoming ncaa march madness tournament with an interactive 360 degree the coke.
A 360 degree campaign takes an integrated campaignwhich combines both online and offline marketingone step further by considering timing and focusing on cohesive messaging. 360 marketing campaign examples the 360 campaigns use most of the marketing channels simultaneously to direct you to try or buy the specified product. Rather it can mean a lot of things.
Every medium is utilized television mobile digital and social in an integrated consistent marketing and branding strategy. 360 marketing a 360 marketing campaign is a complete marketing campaign that uses a mix of marketing elements to achieve its goal. What is 360 campaign.
Lets see what it is and how it is different from 360 degree marketing.